Becca Hersey

 

Bridge

The RSA Competition 2012 advertised a brief entitled 'Something For Everyone', which called for a product, environment or scheme that would ease the loneliness of older people, and join generations together. The outcome was a scheme called 'Bridge', that united young and older people together through sharing skills. Weekly meetings would present the opportunity for the swapping of skills - for example, the older person would teach the young person to cook in exchange for being taught how to access emails.

The imagery in the bus stop posters, leaflet and website pages focuses on the friendships formed between Bridge members as a result of learning from each other. I took my own photos to ensure the right message was delivered.

 

logotype

 

poster
poster

 

leaflet
website screen
website
website