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Scoop

This was a self initiated brief - the magazine was to be aimed at middle aged women to encourage them to stop shopping in supermarkets and instead go to local shops or farmers' markets. It was also to raise awareness of the importance of buying local food, and to give 'foodies' the latest news about local processes and produce.

Taking my own photos was important for getting the correct feel for the images.

 

front cover

 

contents
double page spread

 

double page spread
double page spread
detail